The Creative Counter – Branding Questionnaire After filling out this questionnaire as best as you can, we will be able to put together an "elevator pitch", mission statement, and personal brand or "internal style guide". Name First Last Email Company Date Date Format: MM slash DD slash YYYY What are some of the words that describe your company's personality and personal style?How might others describe your company's personality?Who do you serve?WHY do you do what you do?How are you uniquely qualified for the work you are doing?How do you see yourself as different from others who may have a similar business?What is a promise that you can honestly make to those who you want to serve?What do you believe, at the core of your being, about the world?Describe your ideal customer in as much detail as possible.What does this person really care about or value in life?What is a challenge they have that you are uniquely qualified to address?If you could boil down the result you’d deliver for them in one word, what would that be?Who does your ideal customer admire and look up to in culture or media?In what circumstances does your ideal customer feel her/his absolute best?What kinds of brands, books, people, events, or other resources does your ideal customer already love?Where does your ideal customer get his/her information most often?How would you describe their personally or style?What kinds of communication do they most enjoy?How would they like to be spoken with?How do they like to feel?What are their greatest hope for the future?What are their biggest fears or challenges?What kinds of books, blogs, or media do they enjoy?Based on your answers above, you should be able to extract all or some of the following: 1. Your “elevator pitch” or summary description of your brand in 15 seconds or less if you speak it out loud.2. A mission statement that accurately represents the benefit you provide to your ideal customer.3. A description of the personality of your brand, which is the foundation of your “internal style guide” - something that permeates every aspect of your business.NameThis field is for validation purposes and should be left unchanged.
